Why Next Gen

Gen Z’s make up more than 30% of the world’s population at almost 2.5 billion, including the nearly 70 million Gen Zers living in the United States. This group is known for shopping, working, shopping, playing, dating, and making other connections online. These “Digital Natives” who grew up with the internet as part of their daily world. They value anonymity, personalized feeds, and a reduced online presence – even as they consume huge amounts of online media.

Prior to making purchases these digital natives consult their online world, including reviews, news, influencers, apps, social media feeds, and more – each of these help create an informed decision. In general, Gen Zers strongly value purpose and accountability – they are “inclusive consumers” known for their desire to establish better equity for everyone.

With accountability and a community-first approach, NOG LLC’s Next Generation Loyalty® platforms cater to these “Digital Natives”. By joining and linking their credit & debit cards, members receive personalized and merchant-funded philanthropic incentives. They provide anonymous survey feedback regarding their experiences while making a real impact in the communities where they live and work.

For brands and businesses, advanced data analysis and actionable insights of the Next Generation Loyalty® platforms create new ways to reach Gen Z, enhancing customer satisfaction and building a long-term relationship with this influential generation.